Are Nintendo dominant?
Well ... are they? Facts may be facts, but it's also about the context of these pieces of data and the way you choose to spin them, too. The field of play is often a way that facts can sometimes be distorted, but whichever way you do choose to look at it, Ninty has had a fine 2007 and a strong start to 2008 so far. What they have to say today follows, in bullet form:
· The DS was the best selling hardware of any kind (home console or handheld) in 2007 and now has a UK installed base of over 5 million units.
· The Wii was the best selling home console of 2007 in the UK and now has an installed base of over 2 million units, surpassing the installed base of Microsoft's Xbox 360 which launched one year earlier (cont...)
· Combined sales of both Dr Kawashima Brain Training titles in the UK have now passed 2.5 million units and were the top two selling software titles of 2007.
· Nintendo's Touch! Generations software range now accounts for 56% of all 1st party software sold for Nintendo DS in 2007 within the UK.
What does all this mean for us, at the end of the day? Here's what we think it means:
. Gamers are now more likely than ever to be families
. The averege income of the gamer, whoever they are, is more likely to be much higher than in the past when gaming was geeky, a SNES cart could be £80 new and would take you three months to save up for
. Thanks to the credit card, even if you can't afford something you want, you're probably going to find a way to get one anyway
. Gaming is now part of the entertainment sector, with billions invested in it and brand names flapping around like cheap shirts.
. Quality is being challenged more strongly than ever by quantity - we the gamers must speak with our wallets louder than ever to stem the tides of rubbish whenever we see it!
Leave a comment