Girls - does the Metroid ad on TV sell you?
If this is you (or your close relative) then I apologise immediately for what I am about to say. Is this what a girl gamer looks like? Is it? I don't know, I guess that some will look like this. The loose clothing is at least a tad realistic, but have you ever worn that much makeup or done your hair so nicely for your TV set at home?
Nintendo recently ran a TV ad showing a girl gamer playing the dark and gritty shooter title, Metroid Prime 3: Corruption. It's out today by the way, so if you were waiting for it, the wait is over. From the looks of our review though, so's the traditional element of claustrophobia in that Samus never actually meets anyone in the game, at the most she only ever got notes from other pirates. Now she has some company ...
Did seeing a girl playing Metroid in the advert enduce any females to purchase this game? Does this show girl gamers in a more serious light than simply playing The Sims, Wii Fit or Cooking Mama? Certainly it's a step forward to see girls playing shooting games in a non cheesy setting, but it remains to be seen if any girl gamers who so far have only been attracted to girly titles will be won over by the Metroid ad. Personally, I would have gone for a Samus Zero Suit angle to show that the game's actual hero is a heroine, and that she breaks open cans of whoopass at every opportunity. The preview running on Wii Shop did far more for me as a girl gamer than just seeing a girl playing the game. The whole 'she likes it' bit was attractive. Doesn't every good girl want to be bad? That's a question only each one can answer, but it is this girl gamer's view that creeping darkness over Samus is far more interesting than watching someone running around shooting things. Bursting cannonfire may attract guy gamers, but girls may like to go deeper into the mind behind what's going on.


I can argue both sides of that idea. Yes my wife is a gamer, and yes she does tend to prefer games that are more in depth and detailed, she doesn't like first person shooters. But when she does make a character she wants one that's going to seriously blow some stuff up.